ChatGPT Ads Expand to 89 Countries, Showing Up on Free and Go
OpenAI has added 26 countries to its ChatGPT advertising footprint, bringing the total to 89. Ads appear only on the Free and Go plans, and more than 100,000 advertisers have run campaigns since ads launched just over eight months ago.
OpenAI announced on October 21 that it is rolling out ChatGPT ads in 26 additional countries, bringing the total number of countries where ads appear to 89. That widens the territory in which companies can put ads in front of users who are researching and comparing products and services inside ChatGPT.
According to OpenAI, more than 100,000 advertisers have run campaigns since ads first launched just over eight months ago. The company says ChatGPT has more than 1.2 billion weekly users.
Which countries are newly included
Fourteen countries in Latin America were added, including Argentina, Chile, Colombia and Peru. Nigeria and South Africa, Serbia and Ukraine, Cambodia, Bangladesh and Pakistan are also on the list. Beyond Latin America, the expansion covers a range of countries across Africa, Europe and Asia.
Advertisers can run campaigns either through a technology partner or with Ads Manager, OpenAI’s ad management tool. The company said everyone from neighborhood shops to global brands can now reach people who are figuring out what to buy in ChatGPT.
Will ads show up in my ChatGPT?
Ads appear only on the Free and Go plans. Plus, Pro and Enterprise subscriptions do not show ads. Whether you see ads depends on where you live and which plan you are on.
OpenAI said ads are displayed separately from ChatGPT’s responses, so that when users are comparing products or services they can tell which part is an ad. The company also said ads do not influence the substance of ChatGPT’s answers.
Does conversation data go to advertisers?
OpenAI said it does not hand users’ conversations over to advertisers, and that it does not sell customer data. Because the setup surfaces relevant ads in the middle of a conversation about shopping for something, this is the point users are likely to find most sensitive.
The upshot: companies get a wider map of places where they can advertise, and Free and Go users in those places will start seeing ads. What to watch from here is how clearly answers and ads are actually separated on screen, and how faithfully the company’s stated data-handling principles hold up in practice.