Trump Orders Federal Agencies to Use "SI" Instead of "AI" — and Companies Are Starting to Use It Too
The US federal executive branch will use "SI" in place of "AI" in official documents and public communications. Nvidia has picked up the new wording too, but private companies and users in Korea are under no obligation to do the same.
US President Donald Trump signed an executive order on September 29 (local time) changing what the federal executive branch calls AI. The instruction: use “Super Intelligence (SI)” instead of “Artificial Intelligence (AI)” in official documents and public communications. Nvidia then used the same wording in an announcement of its own, meaning the phrase “Super Intelligence” has now surfaced in the official communications of a company outside government.
Is this just a name change?
What the order changes is the term the federal executive branch uses. As it stands, the definition of SI is identical to the definition of AI already written into existing law. Even with a new name, the scope of technology the order refers to stays the same. There is also no requirement to go back and revise documents that have already been produced.
The order applies to the US federal executive branch, to the extent permitted by law. It does not require private companies or users in Korea to adopt the name SI. That said, the executive order does call for a proposal for a new legal definition to be prepared within 60 days of the signing date.
Nvidia also wrote “Super Intelligence”
On October 8, Nvidia used the phrase “super intelligence” in an announcement pledging support for scientific research and quantum computing research in the United States. The company said the support is worth a total of $1 billion over the next five years. Alongside support for research institutions, it includes support for cloud providers that serve government demand.
Salesforce went further and said it would rename a product outright. The company announced a product called AIforce on September 15. CEO Marc Benioff later announced that AIForce would be renamed SIForce.
What changes for users in Korea
AIforce is a product that connects a company’s internal work data to other services so it can be used from their interfaces. It lets teams tap the data, access permissions and business processes held in Salesforce from interfaces such as Claude and Slack. Companies considering it for their workflows will want to examine both those integration features and the actual conditions under which it is offered. In its official announcement, Salesforce noted that availability and pricing may vary by region.
Salesforce Korea has also introduced AIforce in Korean, explaining how domestic companies can use it. Any organization in Korea evaluating the product should check how it is offered in its region, including availability and pricing. The US federal government’s renaming directive does not compel users in Korea to adopt the new terminology, nor does it determine the conditions under which the product is offered there.
In short, the US federal government has changed how it refers to AI, and some companies have begun using the same wording. For users, what matters more than the label is the actual functionality, the pricing and the regions where a product is available. Going forward, the things to watch are what ends up in the proposal for a new legal definition, and whether corporate adoption of the terminology translates into real changes to official product names and conditions of use.