Meta's AI Assistant Muse Now Handles Sales Analysis and Ad Drafts for Small Businesses
Link your Instagram and Facebook accounts along with accounting and e-commerce tools, and it will analyze your sales and ad performance. It is available in the United States and Canada, and publishing posts or spending money requires the user's approval.
Meta announced on September 29 (local time) that it has added features for small businesses to Muse. Muse is an AI agent, meaning software that carries out tasks on its own. Drawing on information held in business accounts and third-party work tools, it analyzes sales and ad performance and drafts growth plans and advertising campaigns.
What happens when you connect your accounts
Business owners can connect their Instagram professional account analytics, Facebook Pages, and Meta ad accounts to Muse. Accounting, e-commerce, and collaboration tools can be linked as well. Meta says Muse uses the information it gathers this way to help run the business and find new customers.
Third-party services that can be connected include QuickBooks, Shopify, Slack, Canva, and Zoom. There is also an option to connect a service of your own choosing. Based on this information, Muse drafts customer-facing posts and advertising campaigns. Actually publishing a post, sending a message, or spending money, however, requires the user’s approval.
From personal assistant to business helper
Muse first launched on September 8 as a service that handled personal tasks such as sending emails or making reservations. This time, business accounts and work tools have been added to the list of things it can connect to. A service that once ran everyday errands is now being asked to review sales and ad performance and put together operating plans.
Its role differs from that of Business Agent, which Meta has already released. Business Agent is a product that answers customer inquiries and supports sales on WhatsApp, Messenger, and Instagram. Muse’s new features use the information accumulated in accounts and tools to support analysis, planning, and writing.
When, and at what price
Meta said the new features are available starting the day of the announcement. Muse is available in the United States and Canada, and subscriptions are open to adults in those countries. Basic use comes with a free allowance. The benefits of a paid subscription, and whether you can sign up at all, may vary by region and account.
The paid tiers Meta disclosed are $20 per month and $100 per month, which allow up to 500 million Muse tokens per week and 3 billion Muse tokens per week, respectively. Tokens are the fragments of text used to measure usage. These are subscription prices for Muse as a whole; no separate fee for the small business features was announced.
The core of this expansion is that AI uses information from the accounts and work tools a business already uses for analysis and drafting. Before deciding whether to adopt it, it is worth checking first whether the tools you actually use are supported, and what fees and limits apply to your account.