Google Tests Shopping Directly Within Gemini in India
Some users can jump straight into Flipkart checkout inside Gemini and Search's AI Mode. It is a test that extends product comparison and store recommendations all the way to payment.
Google is testing a feature in India that lets users buy Flipkart products directly inside the Gemini app and Search’s AI Mode. According to TechCrunch, the test is open only to some users and some products. Flipkart, the Walmart-owned online marketplace, is taking part. This is not a full launch.
How buying works inside Gemini
Products included in the test get a buy button. When a user taps it, the flow continues into Flipkart’s checkout process within the AI interface. The idea is that you browse a product in Gemini or AI Mode and then move straight into the purchase step. The key point of this test is that it does not stop at showing product information; it connects through to payment.
For now, the products covered are select smartphones, electronics, and mobile phone accessories. Even among people using the same service, not everyone will see a buy button. Users who are not part of the test simply see product listings without one. It varies by user and by product category.
From comparison shopping to checkout
Google previously announced AI shopping features in India in April 2026. That release let users compare product listings and prices in the Gemini app and get guidance on where to buy. Product comparison was also added to Search’s AI Mode. If the April features focused on deciding what to buy, this test tackles the next step: actually buying what you picked.
Source: Google (press release)
In January 2026, Google also announced the Universal Commerce Protocol (UCP), a shared set of connection rules meant to support purchases in AI Mode and Gemini. Flipkart was on the list of companies backing those rules at the time. The concept of linking AI services with retailers was already on the table, and what is new here is word of a test that routes users into Flipkart checkout.
Similar efforts to let people finish shopping inside an AI assistant have also appeared in ChatGPT. OpenAI released a feature that lets users complete purchases within ChatGPT. It later said it had broadened its approach so that merchants can use their own checkout pages. Google’s test resembles that in handing off a product found through AI to the merchant’s own payment process.
Who can use it, and when
The test is running in India. Citing people familiar with the matter, TechCrunch reported that the plan is to widen availability in late October. That should be kept separate from any timeline Google has officially confirmed. Language support also needs to be distinguished from the earlier features: the India shopping features announced in April supported English and Hindi in Gemini, and English in AI Mode.
The core of this change is that users can compare products with AI and then continue through to purchase on a single screen. Users in the test tap a buy button on the product selection screen and move into Flipkart checkout. What to watch next is how many users and products this expands to, and when. For readers in South Korea, the things worth watching are whether the feature arrives domestically and whether the purchase flow will support Korean.